Video Marketing – the base
Hello, If you do not mind, I would like to show up in person here from time to time and share some thoughts and ideas. Today, I would like to get back to the base of video marketing as a short (under 2 min) reminder of what is important for successful campaigns. Please watch video […]
How do others do business?
How do others do business? This is a pretty good question we ask from time to time when looking for better solutions for our business. Today I would like to introduce you to Scott Cameron at EMLC (Emergency Management Logistic Canada) and his way of dealing with FAQs (frequently asked questions). He decided to record […]
Ideas that are worth sharing
Ideas that are worth sharing. Any ideas that can bring you business are worth sharing. Sharing with investors, potential or existing clients, or even with your employees! Do you have something brilliant in mind but have doubts about the way to communicate it to the world? In fact, it is easier than you think! […]
Educational content is king
Educational content is king. We know what we know and we don’t know what we don’t know! A pretty clear statement, right! Then if you understand that your potential audience simply does not know about you and never heard about the topics you are proficient with – why not give them a little lesson? Why […]
Show me what you have
Show me what you have! Whatever you do it is worth sharing with the others unless it is an illegal adventure! Showcasing the process or product leads to a better understanding of the nature of the business and relationships you are going to dive into if you choose this or that service provider. It is […]
Valuable video testimonials
When people think about using valuable video testimonials in their marketing they are often afraid of the length and limited usability on social media. To break this myth please take a look at this testimonial/explainer/promo which was produced to be exactly 59 seconds long to be in line with Instagram requirements. Everything is possible and everything […]
Recognizable Promo Ads
Alongside corporate stories, Recognizable Promo Ads add tremendous value to your online presence and engage spectators. Also, it works great as a scroll stopper! 🙂 Here is a good example of the “promo Ad” style video created for a well-known Calgary-based company. Please watch the video here or click the image below! https://www.youtube.com/watch?v=T8HVkmrU-vA
How to get get attention with video?
How to get attention with the video? Color? Message? Visual? Make it a scroll stopper with important images, clear text, and Сall To Action!
Things we do not know
Things we do not know. Videography helps! Really! There are a lot of interesting things happening daily and even hourly around us and we have no idea about them and their potential impact or benefits. Let me share with you a short video we have produced for the local company dealing with stretch ceilings installations. […]
Your visuals matter
Your visuals matter. One of the main principles of using a video in your business is SHOW, DO NOT TELL! With a combination of “to the point” narration, such a small yet powerful media and marketing asset could be a big help in your daily routine of sharing your info and news with your audience. […]
