Fight Cult is a gym and martial arts gym equipment manufacturing and installation company. The Scope was to create an explainer video that shows various products alongside an installation and covers some most frequently asked questions from potential customers and investors. The assembly process has to be easily digestible and visually […]

Year after year we become a part of one significant event. It is a “Work on Heights” safety training session provided by AIP Safety to the Peregrine Pest Control team. Someone can say – it is a regulatory requirement – it is all about the skills and abilities to work […]

September is on the horizon! Like a new year, the fall is a good time to start something new. For sure, these emails are about the videos and their impact on businesses and communities. Today we would like to share some good content from the people we follow on YouTube […]

Video testimonials never die, but they work for you more and more these days when people are actually interested in clients’ feedback rather than manufacturer specifications. Testimonials are used to provide feedback and share the experience. At the same time and depending on the information within Video Testimonial such video […]

Get the Most Out of Video Marketing. The use of video content has been on the rise for the past few years, and there’s no sign of that changing. If you want to maximize your marketing efforts, increase your revenue, and widen your reach online, then you really do have to […]

Event Video Production. A few years ago we were a part of this beautiful and massive stage project. This is the “Vizard” show. Music, masks, costumes, dance, performance… and a million hours of work behind the scenes. Talented authors, creators and actors. Last year put most of such projects on […]

Hello, If you do not mind, I would like to show up in person here from time to time and share some thoughts and ideas. Today, I would like to get back to the base of video marketing as a short (under 2 min) reminder of what is important for […]

How do others do business? This is a pretty good question we ask from time to time when looking for better solutions for our business. Today I would like to introduce you to Scott Cameron at EMLC (Emergency Management Logistic Canada) and his way of dealing with FAQs (frequently asked […]

Ideas that are worth sharing.   Any ideas that can bring you business are worth sharing. Sharing with investors, potential or existing clients, or even with your employees! Do you have something brilliant in mind but have doubts about the way to communicate it to the world? In fact, it […]

Educational content is king. We know what we know and we don’t know what we don’t know! A pretty clear statement, right! Then if you understand that your potential audience simply does not know about you and never heard about the topics you are proficient with – why not give […]

Show me what you have! Whatever you do it is worth sharing with the others unless it is an illegal adventure! Showcasing the process or product leads to a better understanding of the nature of the business and relationships you are going to dive into if you choose this or […]

When people think about using valuable video testimonials in their marketing they are often afraid of the length and limited usability on social media. To break this myth please take a look at this testimonial/explainer/promo which was produced to be exactly 59 seconds long to be in line with Instagram requirements. […]

Alongside corporate stories, Recognizable Promo Ads add tremendous value to your online presence and engage spectators. Also, it works great as a scroll stopper! 🙂 Here is a good example of the “promo Ad” style video created for a well-known Calgary-based company. Please watch the video here or click the image below! […]

How to get attention with the video? Color? Message? Visual? Make it a scroll stopper with important images, clear text, and Сall To Action!  

Things we do not know. Videography helps! Really! There are a lot of interesting things happening daily and even hourly around us and we have no idea about them and their potential impact or benefits. Let me share with you a short video we have produced for the local company […]